Calculate your success | Roff's FREE calculator – Roff Milling

Africans have some of the most positive attitudes toward entrepreneurship in the world. They’re admired in Africa. And yet, most start-up businesses fail within the first four years. Every year ambitious entrepreneurs close the doors on their dreams. Why?

There are many contributing factors to why small businesses go under in Africa. Starting a business for all the wrong reasons is the first mistake. Starting a business isn’t easy, and it’s not something you should attempt out of desperation. Yes, you’re beginning your enterprise intending to make money, but your business should exist for more than profit alone. A deeper reason will be the difference that gets you through the tough days.

Adding water

PLAN AHEAD

When you’re developing a business, you are building the entity that will produce maize meal. Many entrepreneurs focus on the product too much when they should focus on building the business. A mill is a considerable investment. No business can afford to choose the wrong mill. It’s one of the most important decisions you will make that could make or break your business. And most entrepreneurs do not have the start-up capital to afford any errors.

One sure-fire way of avoiding that mistake is with a Roff mill. Our mills are class-leaders with superior extraction rates and durability. With us, you have the means of making a high-quality product that your customers will line up for. It’s still a crucial part of your business, but once you know how you will make a great product, you must turn all your attention to how you will be profitable. The only way to do that is with a solid business plan.

In many cases, businesses fail because of a lack of planning. A business plan lays out how the company will run and make a profit. This stage is often overlooked, and without it, success will always stay a dream.

LET ROFF HELP YOU

As an entrepreneur, you will realise that you cannot do it alone. Even if you’re already a successful businessperson, there is know-how in milling you won’t have. Not without decades in the maize milling industry. As a start-up entrepreneur, you don’t have the luxury of learning from years of trial and error. And that is where Roff comes in.

Just like the rest of Africa, at Roff, we admire resourceful, self-starting hard workers. We want nothing more than to see your business grow and succeed from the very start. With Roff, you don’t just get a class-leading mill. You get a partner with nearly 30 years’ experience in helping small to large businesses reach new levels of success in the maize milling industry.

One way we support entrepreneurs is by advising them on how to develop a solid business plan. And part of that is determining how you are going to be profitable. So, we developed a free profit calculator you can use to crunch all the numbers to calculate your success. Try it out. You won’t be sorry you did.

Once you’ve established how your business will make a profit, it’s a matter of implementing your business plan. One of our technical advisors will assist you with that stage by overseeing the installation, set-up and training of operators. Not only that, we’ll be available for maintenance and servicing, so your mill will run as well as it did the day it was built and tested before we shipped it to you.

Whether you’re starting or upgrading your maize mill, contact us, and we will be happy to guide you on the road to success from the beginning. At Roff, we drive your success.

Frequently Asked Questions

Find answers to common questions below

Why should a maize producer consider investing in a maize mill?

A maize mill gives producers the opportunity to add value to their own maize instead of relying only on the raw grain price. By milling, packaging and marketing maize meal, producers can create an additional revenue stream and reduce the impact of maize price volatility on their business. By-products like maize germ and bran can also be sold or used in feed operations, helping ensure that more of the maize kernel contributes to the bottom line.

How can milling help protect farmers from maize price fluctuations?

Maize prices are constantly influenced by market conditions, weather, climate changes and global events. When prices are low, producers may feel pressure on margins, especially when input costs remain high. Milling helps producers move further up the value chain by selling a finished product rather than only raw maize, giving them more control over their margins and market position.

What products can be made from a maize milling plant?

A commercial maize mill can produce maize meal, while some configurations can also produce grits for snack products. The milling process also creates by-products such as maize germ and bran, which can be sold to feedlots or used in a producer’s own animal feed operation. In Idlani’s case, this has become a useful additional income stream alongside their main maize meal business.

What makes the Roff R-70 a good option for maize milling entrepreneurs?

The Roff R-70 is a compact commercial maize mill designed for entrepreneurs who want to produce maize meal at scale. It has a milling capacity of 4 to 5 tons per hour and can produce up to 120 tons of maize per day, depending on the configuration. Roff positions the R-70 as a compact, all-in-one maize mill built around simple, high-quality milling principles.

What support does Roff provide with the R-70?

Roff supplies the mill, electric panel boards, installation, set-up and training. The blog also highlights the value of choosing a manufacturer with a strong reputation, industry knowledge, after-sales support and locally available parts, especially when downtime can directly affect profitability.

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